Fraud Alert

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Fraud Alert
A review site is an internet site on which assesses can be posted about people, businesses, products, or services. These sites may use Web 2.0 strategies to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early review sites included Epinions.com [1] and Amazon.com.

With the growing popularity of affiliate programs online, a new sort of review site has emerged - the affiliate product review site. This type of site is usually skillfully designed and written to maximize conversions, and is used by e-commerce marketers. It's often based on a blog platform like Wordpress, has a privacy and contact page to help with SEO, and has commenting and interactivity switched off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the ambitiousing e-commerce business person construct an e-mail list to market to.

Aside from sites that enable users to post reviews of products and services, there are also those that work on a "professional" or "expert" basis. Some of these sites commission, and pay for, named individuals or bodies with proficiency in a particular field to supply their review material, while others work with in-house editorial staff to do these reviews. By venturing to maintain independence and objectivity and allowing their writers' credentials and site ethos to be scrutinised, such sites avoid many of the above-mentioned criticisms aimed at user-review sites.